B-to-C Events

Lipton’s Force Tour Engages Millennials

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On Jan. 27 in Los Angeles, tea brand Lipton Brisk launched the Brisk Star Wars Road Tour in conjunction with digital and TV efforts to drive consumers to uncaptheapp.com to download its Brisksaber app,…

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Bumble announced that its signature rule is going away on Aug. 11. Since its founding in 2014, women have made the first move by starting the conversation with a match, but now, anyone in a match can send… Sign in to continue reading This article is available to registered users. Email or Username Password Remember […]
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