Sponsorship News: GEICO Signs Five-Year Deal with NASCAR
Insurance company GEICO is getting on the NASCAR bandwagon with a recently signed five-year sponsorship…
Raisinets Were the Stars at OK! Magazine Oscar Party
OK! Magazine on Feb. 25 threw a pre-Oscar party with a British theme that promoted Raisinets…
Hyundai Launches Sponsorship to Promote Veloster
Hyundai has partnered with the Rhys Millen Red Bull Rallycross team, which will race the…
Sprint Experience Revs up Fans at Daytona 500
Wireless provider Sprint, the title sponsor of the NASCAR Sprint Cup Series, engaged potential and…
Charlie the Tuna Celebrates in Times Square
Charlie the Tuna on Feb. 11 celebrated his 50th birthday as the spokes-tuna for StarKist…
How GM Brought a Camaro to Social Media
It has become a de facto rule of the road to incorporate social media in…
How Ford and Toyota Took Sims to the Next Level
There were two simulators at the show—one from Ford and one from Toyota—and while they…
Custom Rides Take Center Stage at SEMA
Over 100,000 attendees rolled into Las Vegas for the Specialty Equipment Market Association (SEMA) trade…
NAIAS Features Fancy Tech and Interactives
The touch screen has become a must-have tool at events these days, and no matter…