Rand McNally Launches Trucker Appreciation Tour
To show its appreciation for over-the-road drivers and promote its IntelliRoute navigation devices, specifically designed…
How To Design Events Built For The Entire Family
Creating a marketing campaign that targets teens and children is never just about the kids.…
Brands Score With Super Bowl Sponsorships
For many brand marketers, there may be no bigger event than the Super Bowl, when…
Sports Minded Sponsorship Success
The biggest challenge in identifying how sports fans want to be engaged isn’t lack of…
Getting Up To Speed
At this year’s Daytona 500, it wasn’t just the sunny Florida weather that was brighter…
Starwood Amps Up Concert Series with Live Nation Partnership
Starwood last week held an exclusive Lady Gaga pre-party for members of its SPG loyalty…
Washington Lottery Partners with Seattle Sounders to Promote Group Play
To urge consumers in Washington to play the lottery in social groups, Washington’s Lottery on…
New York Lottery Tour Powers a Huge Scratch-Off Launch
To promote the new $5 scratch-off game, Minute to Win It, the New York Lottery…
Scholastic Turns Second-graders Into Spies for Times Square Stunt
To kick off the 20th anniversary of its children’s I Spy series, Scholastic on April…
