Ben & Jerry’s Rolls Out Cool Campaign
When it comes to delivering a personal touch, other marketing disciplines have nothing on experiential.…
Dockers Event Dares Guys to ‘Drop Trou’
To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an…
Brand Mascots Bring The Thunder
Iconic brand mascots have long been popular draws for live events. But now, with the…
Using Extravagant ‘Shoe’ Hats to Spark Buzz
On Sept. 8, during Fashion’s Night Out in New York City, the Seychelles and BC…
Audi Drives Luxury Events in Miami
When it comes to hosting high-end hospitality events, most brands think you have to go…
Target Rolls Out Pop-Up Makeover Stations
Target this fall is promoting the redesign of its beauty department with a mobile pop-up…
Social Media Top Tip: Facebook & Google +
In this monthly series, EM brings you tips and tricks from pros and experts who’ve…
Baby Boomers Go Nuts at AARP Event
Late-night disco parties. Packed resume seminars. High-tech virtual experiences. The over-50 set doesn’t look like…
Dial for Men Gets Dirty… and Clean
It all started on Facebook, and ended in Granby, CO, at the C Lazy U…