Zeal Optics Sets Off to Score Sales
Premium sunglasses and goggles maker Zeal Optics is heading out on the second leg of…
Lipton’s Force Tour Engages Millennials
On Jan. 27 in Los Angeles, tea brand Lipton Brisk launched the Brisk Star Wars…
Courvoisier Goes Guerrilla to Support New Blend
To raise awareness for C by Courvoisier, a new offering by the cognac brand that…
Eastbay’s Tour Connects with Athletes
On Jan. 8, Eastbay, an online and catalog retailer of athletic shoes, apparel and equipment,…
Super Bowl XLVI Deploys Video Kiosks
The Super Bowl Village, the official fan zone for Super Bowl XLVI in Indianapolis, has…
TripAdvisor Offers Master Class for Travel Industry Pros
Trip Advisor for Business, the b-to-b division of travel site TripAdvisor, in January held a…
Georgia Lottery Unveils Courtside 3D Light Show
During the Atlanta Hawks vs. Cleveland Cavaliers game on Saturday Jan. 21 in Atlanta, the…
Cadillac Takes Colorado Skiers on an Icy Drive at Vail
In year one of a four-year partnership with Vail Resorts, Cadillac in December activated a…
New Amsterdam Vodka Goes Old School for Millennials
On Jan. 20, vodka brand New Amsterdam kicked off its old school barbershop experience targeting…
Madria Sangria Sets Out to Get Fruity at Beer Fests
Madria Sangria, an E&J Gallo Wines brand, has been hitting non-traditional venues to showcase its…