‘The Americans’ Bursts Onto the Scene in L.A.
To promote its new series “The Americans,” FX on Jan. 28 activated a stunt in…
Dell Appeals to Business Travelers at Heathrow
Airports are busy places. They’re also natural environments where there is a lot of delay…
Lupus Foundation of America Launches Tour
Lupus is an autoimmune disease that is little understood and often un- or misdiagnosed. It…
NVIDIA Hosts ‘Call of Duty’ College Tournament
To engage its college-age target market and at the same time highlight the relevancy of…
New Shellback Rum Sends Hut on the Road
A new rum is on the scene in the U.S. and is turning to experiential…
Pop-Ups add Sparkle to Beck’s Sapphire Launch
Beck's, the German beer brand owned by Anheuser-Busch, on January 29 held a pop-up event…
Off the Beaten Path: New York City Venues
In the U.S., New York City sees more experiential action than any other market, and…
EventTech 411: Tools for 2013
Every conversation in the event marketing industry eventually comes around to technology. You want to…
EM@: Consumer Electronics Show 2013
Grab some comfortable shoes and join us for a tour of the show floor.