Ballast Nedam Energizes 4,000 Employees
It’s not easy to teach old dogs new tricks, but at 135-year-old construction company Ballast…
Grand Marnier ‘Lifts Spirits’ with On-Premise
Grand Marnier in February launched an on-premise sampling event and sweepstakes to raise awareness and…
Bentley Takes Drivers on a Winter Adventure
Throughout the month of February, luxury automaker Bentley Motors took over Kuusamo, in the province…
What’s Driving The Auto Industry in 2012
This will be a big year for the auto industry if the rising sales figures…
EventTech 411: Social Media
Every conversation in the event marketing industry eventually comes around to technology. You want to…
EM Interview: Maryellen Zarakas-svp, Warner Bros.
Last fall, Warner Bros. paired up its animated Scooby-Doo character with Dog Whisperer Cesar Millan…
Chase Develops a Social Platform Around ‘Giving Awards’
It’s a balmy early December evening in downtown Los Angeles. On the plaza outside the…
L’Oréal Taps Taxis to Drive Fashion Week Sales
L’Oréal USA, a sponsor of Fashion Week in New York City last week, took over…
History Brings the Swamp to the City
Since History (formerly known as The History Channel) couldn’t take New Yorkers to a swamp…
Oxygen’s Beauty Bar Offers ‘Jersey Couture’
To raise awareness for the second season of its reality series “Jersey Couture,” Oxygen Media…