McDonald’s Brews McCafe Surprises
McDonald’s on March 31 kicked off a two-week national free McCafe coffee campaign with a…
NASCAR: All the Dirt from the Daytona 500
Thirty-eight laps into the 56th annual Daytona 500 at Daytona International Speedway, it started to…
Heineken Snapchats with Fans at Coachella
For its 13th year as official malt beverage sponsor of the Coachella Valley Music and…
How to Leverage the Guinness World Records
Miley Cyrus twerking onstage at the 2013 VMAs had nothing over FUSE, the cable network…
Heineken House Experience at Coachella
Heineken traded in its signature domes for a hub called Heineken House at this year’s…
Network Nails the 20-Minute Power Nap
To promote its new series “The Strain,” a thriller based on a book trilogy and…
FX Warms Up ‘Fargo’ Fans with a Crocheted Bus
Yes. You read that right—a crocheted bus. To create awareness for the network premiere of…
Celebrity Cruises Cooks Up a Food Strategy
Often a vacation is just as much about what goes in our mouths as it…
What it Takes to Implement Geofencing
Knowing who your most active and interested consumers are is one of the most important…
Brands Send Bloggers on the Open Road
Savvy marketers ranging from Mercedes-Benz, Amtrak, Uber and BrandUSA have latched onto a new way…