EXCLUSIVE ACCESS: Bud Light Opens Whatever, USA
One of the biggest experiential programs of the year has finally been uncorked. Anheuser-Busch InBev…
Why Brands Are Making More Connections With Main Street U.S.A.
As event marketers slice and dice their target audiences into ever smaller and more meaningful…
HISTORY Fans Become Cast Members At Comic-Con
HISTORY’s “Vikings” series, which will enter its third season in 2015, is a story set…
Skinnygirl Spices Up Retail With Banana Republic
Shoppers at 15 Banana Republic’s Girls Night Out events on Aug. 21 got to try…
All The Brand Action At ‘Pandora Presents’
For Pandora, throwing a party for its listeners is as much science as it is…
Field Report: New York Renaissance Faire
Hear ye, hear ye! Event Marketer, your ever-faithful town crier, has ventured back into the mists…
Inside Nike’s Neighborhood Tennis Event
Nike has introduced a new line of tennis gear and to get some momentum building…
Behind The Scenes: Coke’s World Cup Happiness Flag
It’s one thing to engage consumers in a campaign message. It’s another to weave them…
Amex Unveils US Open Activation Facelift
American Express this year has upped its commitment to digital and social integrations at its…
Mattel Canada Sets Up Target Practice
Toys can be a tough sell—there are just so many to choose from. So, it’s…