Inside the Friskies Create & Taste Kitchen
Friskies leveraged a little friendly feline competition between social media “celebri-cats” Grumpy Cat and Nala…
Celebri-cats Help Friskies Drive Product Trial
Friskies leveraged a little friendly feline competition between social media “celebri-cats” Grumpy Cat and Nala…
Southern Breeze Shares the Sweetness with a Mobile Tour
Southern Breeze Sweet Tea this summer set out to win the hearts of traditional sweet…
Inside Amstel’s Battle of the Burger Food Strategy
It was a hot August night in New York City, but that didn’t deter Event…
LEGO’s Tour Strategy Targets New Fans
LEGO hit the road this summer to reinvigorate its successful Ninjago franchise and promote the…
EM All Access: How Ford is Reaching Millennials
In this episode of EM All Access, Ford’s Marketing Development Specialist Amy Green talks about…
US Open Pop-Up Spotlights Food and Sponsors
The United States Tennis Association (USTA) on Aug. 12 activated its first-ever US Open Pop-Up…
Gamified: Inside the Air Force Performance Lab
To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched…
Inside AARP’s Four Content Sharing Strategies
Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at…
San Fran Targets Commuters with an Earth-Friendly Activation
To raise awareness of its zero waste objectives and connect one-on-one with the city’s residents…