How AOR Partnerships are Evolving the Event Landscape
We often think of Agency of Record relationships as a fixture of the advertising world,…
How the UFC Dominated Las Vegas with a High-Tech Takeover
What happens in Vegas stays in Vegas—unless you’re the Ultimate Fighting Championship. The mixed martial…
Four Lessons on Festival Culture
In the counter-culture period of my life all conversations led to Bonnaroo. From high school…
Puppeteers Help LG Launch its TWIN Wash Appliances
In a Broadway-inspired event in New York City’s Theater District, LG on Nov. 3 launched…
Light up Your Event with These Projection Mapping Tactics
From the Hoover Dam to St. Peter’s Basilica at the Vatican, projection mapping events continue…
Experience Design Insights from The Cosmopolitan Hotel in Vegas
Ninety-nine percent of the time, your experience design process should not begin with an actual…
Inside an Immersive Scotch Tasting with Bacardi
Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with…
Bacardi Immerses Consumers in the Story of Scotch
Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with…
Groupon Takes #GivingTuesday Live in Chicago
Groupon on Nov. 8 transformed a coat drive into a live experience for families in…