American Express Pro Walk Scores with Fans at the US Open
Thanks to American Express’s immersive Pro Walk, fans at this year’s US Open got to…
The Museum of Ice Cream: Summer’s Hottest Ticket
In a refreshing example of how museums have evolved from “see and listen” experiences to…
Three Ways to Engage Gamers
From Comic-Con to E3, video gaming conventions are more popular than ever. Drawing thousands of…
Biometrics: How Infiniti Measured Emotions at Pebble Beach
To make its car displays more engaging for attendees at the prestigious Pebble Beach Concours…
Event Planning and Strategy: Stronger, More Effective Experiences
2017 Event Strategy Development: As events become more integrated within the marketing mix, they’re being…
Gamers spend ‘One Night in Karazhan’
Blizzard Entertainment’s Hearthstone franchise on Aug. 5 set a new precedent for immersive theatrical experiences…
Rio: Visa Demos its New Payment Technology
The Everywhere Lounge at the Windsor Atlantica Hotel on Rio’s famed Copacabana beach offered Visa…
Fab 50 2016: Cost Containment Strategies
According to this year’s Fab 50, maintaining a low budget is among today’s biggest client…
How Michelob Ultra Mixed Fitness Events with Happy Hour
On the heels of its “Brewed for Those Who Go the Extra Mile” marketing campaign…
Women in Events Share Their Favorite Books and TED Talks
Every year, our Women in Events special report offers insights from some of the best…