How Michelob Ultra Mixed Fitness Events with Happy Hour this Summer

How Michelob Ultra Mixed Fitness Events with Happy Hour

Pop-Ups, B-to-C Events
Posted on September 22, 2016 by Rachel Boucher

On the heels of its “Brewed for Those Who Go the Extra Mile” marketing campaign launched earlier this year, Michelob Ultra this summer hosted its first-ever fitness event series. The program gave consumers…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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