Inside JetBlue’s ‘Reach Across the Aisle’ Viral Stunt
In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the…
Love Finds a Way with Snuggle’s #BearYourHeart Campaign
A frigid February morning in New York City was no match for the warmth of…
Special Report: Super Bowl 50
Super Bowl 50 may have taken place, officially, at Levi’s Stadium in Santa Clara, but…
Experiential Touchpoints Drive Nielsen Pre-Grammy Event
Nielsen hosted its third-annual pre-Grammy event on Feb. 14 for top industry executives, c-suite marketers…
FOX Sports’ Daytona 500 Stunt Gets ‘the Boot’ in NYC
FOX Sports got New Yorkers’ motors running Feb. 16-19 with a NASCAR stunt in one…
EM All Access: Inside UFC’s RFID-Driven Sin City Takeover
In this episode of EM All Access, VP Global Brand Marketing Jessica Roosli takes you…
Dew Combines Basketball, Tech and Art at All-Star 2016
In its largest integrated campaign since parent company PepsiCo signed as official food and beverage…
Tilt Powers the First Fan-Sourced Concert Tour
Crowd-funding platform Tilt leveraged the power of the people this winter with the first-ever fan-sourced…
Three Insights from Motorola on Experiential in Retail
Think about a traditional telecomm store and rows of devices under stark lighting might come…