Why CPG Brands are Leveraging the Experiential Test Kitchen

Why CPG Brands are Creating Experiential Test Kitchens

Move over, pop-ups. The CPG test kitchen is here for the long haul.
To transform how consumers interpret their food and beverage offerings, a number of CPG companies are moving their products beyond grocery…


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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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