BlueCross BlueShield Transforms Test-Run Into Success

B-to-C Events
Posted on January 28, 2010 by Jessica Heasley

As BlueCross BlueShield of Florida’s 2007 event marketing calendar heats up the company is scaling up its sports sponsorships launching a new mobile marketing tour and spreading out its presence at lifestyle…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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