Tailgating: State Farm Drives NFL Game Days from a Tiny House

Tailgating: State Farm Drives NFL Game Days from a Tiny House

Tours, B-to-C Events
Posted on December 13, 2016 by Rachel Boucher

How the insurance brand packed a multi-tiered engagement strategy into the tiny ‘RoadHouse’ mobile tour program
 
State Farm created a physical manifestation of combined home and auto insurance…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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