State Farm Drives NFL Game Days from a Tiny House

Tailgating: State Farm Drives NFL Game Days from a Tiny House

Tailgating: State Farm Drives NFL Game Days from a Tiny House

How the insurance brand packed a multi-tiered engagement strategy into the tiny ‘RoadHouse’ mobile tour program   State Farm created a physical manifestation of combined home and auto insurance…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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