Photo Tour: The ‘Hunger Games’ Exhibition
The Hunger Games: The Exhibition experience attracted droves of fans to Discovery Times Square to…
‘Hunger Games’ Exhibition Catches Fire
As fans of “The Hunger Games” across the world ramped up for the Nov. 20…
Special Report: How Oracle is Transforming OpenWorld
The thought of somebody like me attending Oracle OpenWorld this past October at first seemed…
Four Ways to Make Your Keynote Speech Short and Sweet
We tapped Cisco, SAP and Microsoft in our December issue to uncover how event marketers…
How Microsoft’s Ignite Conference Consolidated Six Events into One
Inside the methodology and the motivation with head of events Scott Schenker The subject line…
Microsoft Defines the Four Ps of Experiential Marketing
Most marketers know the Seven Ps of marketing: Product, Price, Place, Promotion, People, Process and…
Acrobats Bring Success Factors Messaging to Life
To highlight its acquisition by SAP and establish itself as a leader in the human…
The Five Most Buzzed About Bloopers of 2015
We’re often reminded at the beginning of each new year that this is a time…
Bridgestone’s Winter Classic Focuses on Fans
As seven-year presenting sponsor of the Bridgestone Winter Classic, the tire manufacturer has created a…
Life is Good Founders Anchor a New Mobile Tour Strategy
Retail brand Life is Good, whose goal is to spread positivity through its happy face…