LG’s Pop-Up Combines the Excitement of Cinema With the Comfort of Home
Electronics brand LG has partnered with Dolby, the company that brought us “surround sound,” in…
Country Music Events: How Big Brands are Building Loyalty
The Wide-Ranging Fan Base Spans Regions and Generations It can be indie, it can…
Taste of Home Leverages Facebook Live to Give its Sponsors a Boost at Kids Fest
Event marketers have long been aware of the benefits of experiential programs when it comes…
Winners Announced: The 2017 Experience Design & Technology Awards
The editors of Event Marketer magazine announce the winners of the 2017 Experience Design &…
State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference
State Farm returned this year to the music festival and concert circuit once again with…
Fans of Amazon Prime Video’s “The Tick” Engage With a Sassy AI-Powered Watercraft at New York Comic-Con
Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the…
Five Tools to Collect Data Faster and Smarter
Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s…
50 Million Impressions: Five Ways Freeform Made an Impact at Comic-Con
Racking up more than 50 million organic impressions on its platforms and earning the number…
We Have Liftoff: Eight Ways to Master a Launch Event
Ask almost any event marketer which event type is most challenging to execute and you’ll…
Le Méridien Celebrates International Coffee Day With a Parisian Pop-up Café and Global Activations
If there’s one thing the world can agree on, it’s that coffee is worth celebrating.…