How a Mixed Event Strategy Helped Energize Reign Total Body Fuel’s Brand Launch
The rising number of consumers pursuing a balanced lifestyle has created a seismic shift in…
How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy
How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of…
The Power of Experiential: 10 Brand Executives Sound Off on the Value of Live Events
In light of the pandemic, we’re revisiting some of our favorite soundbites on the value…
Experiential In… St. Louis
Our curated list of hidden gems for the inquisitive event marketer Our “Experiential In” series…
The List You’ve Been Waiting for… Announcing the 2020 Ex Awards Finalists
The editors of Event Marketer announced the 2020 Ex Awards finalists, the best experiential marketing…
How Brands Turned to Digital to Mark 420
The annual Mile High 420 Festival is a no-go, festival organizers canceled the 420 Hippie…
Earth Day Experiential Roundup: Nine Ideas to Inspire Your Event Planning
There are big questions surrounding what the event industry will look like as it reemerges…
To Stay or To Go: Brands Weigh the Pros and Cons of Moving a Flagship Conference
Here’s a million-dollar question: Is it time to move the location of your flagship conference?…
Three Virtual Collaboration Platforms to Use in the Era of Social Distancing
Collaboration is engrained in the event marketing discipline, and in the absence of events, some…
Join Us Weekly for Operation: Recovery—Preparing for the Event Industry’s Comeback
Each week we’re sitting down for virtual chats with event professionals to discuss the COVID-19…