Women in Events 2025: Meet Ashley Jex Wagner

Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion.


Ashley Jex Wagner, Head of Live Experiences, Supercell

The one thing you look for at any event you attend.

How organizers are engaging with their audience and if the experience is connecting with them.

If you could change something about the industry, what would it be?

More women in leadership roles/in rooms where strategic decisions are made.

The most important skill an event marketer should have today.

The ability to turn off completely from work to recover and avoid burnout.

Something you’d tell your younger self at the start of your career.

You are deserving of success from your hard work. Anyone who makes you feel like you shouldn’t be is not worthy of your energy.

Best way to boost confidence before a meeting or event.

Take a walk and say kind words to yourself out loud.

Your favorite female role model and why.

Taylor Swift, for teaching an entire generation of future leaders that boundaries are important. You can be an artist and have a mind for the business side.

Must-have item in your carry-on bag only an event marketer would appreciate.

Double-stick tape and Sharpies.

Complete this sentence: Artificial intelligence in events is…

…a tool to power human creativity—not a replacement.

Plants, pets or kids?

All three!

If not home or traveling, where would we find you?

The spa, sitting in a sauna.

Featured image credit: iStock/Tufan


Download the 2025 Women in Events Special Report

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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