Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty B-to-C Events Posted on August 21, 2023 by Kait Shea “The ‘Barbie’ premiere was over the top—over-the-top pink explosion, over-the-top builds, over-the-top environmental, and then into the party was 2,000-plus people. And we leaned in hard… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Warner Bros., Sponsorship, fabrication, Film Premiere, installation, brand partnerships, Barbie, experience design Related Articles Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive Duocon 2025: Duolingo Shares Six Insights on Hosting a Modern Virtual Event How Gen Z Shopping Habits Led Urban Outfitters to Redefine its Back-to-Campus Campaign Tinder Leans into Fashion and Low-key Branding with an Upcycling Pop-up for Gen Z