Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty B-to-C Events Posted on August 21, 2023 by Kait Shea “The ‘Barbie’ premiere was over the top—over-the-top pink explosion, over-the-top builds, over-the-top environmental, and then into the party was 2,000-plus people. And we leaned in hard… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Sponsorship, fabrication, Film Premiere, installation, brand partnerships, Barbie, experience design, Warner Bros. Related Articles How Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’ Venue Inspiration: Inside Five Unique Activation Settings Q&A Part Two: Former Activision Blizzard Exec Mike Sepso on Top Trends and Brands in Esports Inside the America’s Cup Pop-Up Park Experience