Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty B-to-C Events Posted on August 21, 2023 by Kait Shea “The ‘Barbie’ premiere was over the top—over-the-top pink explosion, over-the-top builds, over-the-top environmental, and then into the party was 2,000-plus people. And we leaned in hard… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Warner Bros., Sponsorship, fabrication, Film Premiere, installation, brand partnerships, Barbie, experience design Related Articles Tips for Creating Events with Short Turnaround Trending: Why Personalization Will Drive Brand Experiences Editors Lead Hands-on Demos in Popular Mechanics’ Pop-Up How the UFC Dominated Las Vegas with a High-Tech Takeover