The 3% Conference

Inside The 3% Conference: An Event Born From a Movement

Few b-to-b events are based on a mission statement. Why more of them should be
 
The 3% Conference has evolved from a small gathering of a few hundred, to a year-round community of thousands.[/caption]
According…

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This story appeared in the December 2016 issue
Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
View all articles by Jessica Heasley →

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