Posts tagged with ‘conference strategy’

August 21, 2023

Podcast: Launch Stories—Creating an Event for an Industry

Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. But, with the right timing and the right strategy, the result of an event like this is a healthier, better connected, and legitimized community that can only boost business for all, as well as...

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June 14, 2021

End Game: How Event Marketers are Keeping Attendees from Leaving Early

Breaking down the psychology of event engagement Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Nobody wants to be in a...

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