Tag: female leadership
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B-to-C EventsPrime Video Visits New York’s Harlem Neighborhood to Spotlight Black Female Creatives, Entrepreneurs
The Amazon Original Series “Harlem” tells the stories of strong Black women pursuing their dreams, so to promote the premiere, the brand activated a pop-up designed to celebrate the “sisterhood,” energy and pride of Harlem through the lens of local businesses, entrepreneurs and creators. The ticketed Harlem Ever After took place Dec. 3-4 at historic […]
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B-to-C EventsMeet This Year’s Participants: Women in Events 2021
The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. In the latest “Women in the Workplace” report, Leanin.org and McKinsey & Company reflect on the burnout catching up to women in corporate America. The survey revealed that 42 percent of women say they […]
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B-to-B EventsInside The 3% Conference: An Event Born From a Movement
According to multiple studies, female consumers control about 85 percent of the buying decisions in America, yet women represent just three percent of creative directors in the $33 billion advertising industry.