Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Sports Marketing: Sunoco Targets NASCAR Fans Leading Event Marketers Predict How the Industry—and Event Formats—Will Evolve Bruvado Imports Drives Interest in ‘Party in the Box’ via Motorsports Sponsorship Winter Olympics 2018: Brand Experiences from PyeongChang and Beyond