Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Dew Combines Basketball, Tech and Art at All-Star 2016 Bacardi’s Festival Sponsorship Features Cocktail Education, Cause Marketing and Caribbean Vibes Quote of the Month: Event Marketers Share Insights on Successful Partner Collaborations Glacéau Pops Up in Manhattan