Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Marketing Trend of the Week: Streetscapes Experiential Marketing Trend of the Week: Tunnel Vision Experiential Marketing Trend of the Week: Hosts with the Most Engagement: How to Make a ‘Soft’ Event Marketing Performance Metric ‘Serious’