Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Warner Bros. Leads Family Pack Walk Citi’s Intimate Year-Round Concert Platform Takes Over Grammy Week Data-driven Sampling: Inside Primal Kitchen and Pinterest’s ‘Colorful Kitchen’ Pop-Up Events What Women Want: Amazon Studios Targets Female Viewers With Drybars and Speakeasies