Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles What’s Your Event Vibe? Inside a Low-key Fujifilm Launch A Toast to Experiential Marketing Month Event Tattoos So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza