What better day than Cyber Monday to launch an exhibition on personal data and to get people thinking about their digital privacy? That was the thinking behind The Glass Room, a four-week pop-up filled with artwork and interactive experiences presented by Mozilla, the makers of the Firefox web browser, and curated by Berlin-based non-profit Tactical Technology. Located in the NoLita section of New York City, the installation drew 10,000 attendees and has been invited to three universities and additional cities.
Designed to look like a slick tech store, The Glass Room offered 54 objects and artistic interpretations spread across four tables where attendees could examine their data traces and discover how to regain some control over their digital lives.
Among them: “Open the Box,” a visualization of personal data, “Something to Hide,” a look at how personal data is captured that inspired attendees to consider whether they had anything to hide; “Nothing is Boring,” which explored projects that the tech giants are pursuing, and “Big Mama,” a look at tech innovations that normalize surveillance under the mandate of care.
Hoodie-wearing “inGeniouses” helped guests examine their digital footprints and offered strategies for controlling personal data and privacy via free, alternative apps and a Data Detox guide. Free community workshops also took place in the space.
“We opened The Glass Room to foster a broader discussion on how data and technology is changing the personal, professional and social fabric of our lives,” says Janis Greenspan, brand strategy director at Mozilla. “Our goal with The Glass Room was to promote a healthy Internet and encourage people to make more informed choices about their own privacy policies and practices.” Agency: MKG, New York City.