Go Green and Go Hybrid B-to-C Events, B-to-B Events Posted on January 28, 2010 by Sonia Andresson-Nolasco “IF YOU BUILD IT THEY WILL COME.” Hold up creepy voice in the background building it is simply not enough anymore. With building costs rising companies are thinking up ways to build booths… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Jargon Bars and Il Fresco di Peroni Watch: February 2026 Experiential News Commentary Experiential Marketing Trend of the Week: Rolling Stunts 10 Minutes With… Gabe Weiss, Head of Marketing at Hitachi Construction Machinery Americas