Go Green and Go Hybrid B-to-C Events, B-to-B Events Posted on January 28, 2010 by Sonia Andresson-Nolasco “IF YOU BUILD IT THEY WILL COME.” Hold up creepy voice in the background building it is simply not enough anymore. With building costs rising companies are thinking up ways to build booths… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles As the World Cup Nears, MLS’s CMO is Betting on Experiential Throwback: Six Trade Show Exhibit Trends from 2016 NBA All-Star 2026: Vaults, Giant To-Go Bags, an ‘AI Mode’ Gallery and a Rolling Logo B-to-B Attendees are Demanding More Value—Eight Brand Marketers Weigh In