Go Green and Go Hybrid B-to-C Events, B-to-B Events Posted on January 28, 2010 by Sonia Andresson-Nolasco “IF YOU BUILD IT THEY WILL COME.” Hold up creepy voice in the background building it is simply not enough anymore. With building costs rising companies are thinking up ways to build booths… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Marketing Trend of the Week: Train Takeovers How AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans Launch Events: Three Lessons from Neutrogena’s ‘Adulthood USA’ Activation Straight Talk Throws its NASCAR Activation Back to ’09 and Meets Racing Fans on Tour