Go Green and Go Hybrid B-to-C Events, B-to-B Events Posted on January 28, 2010 by Sonia Andresson-Nolasco “IF YOU BUILD IT THEY WILL COME.” Hold up creepy voice in the background building it is simply not enough anymore. With building costs rising companies are thinking up ways to build booths… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Frozen Cities and Sky-High Sports Best of B-to-B: Five Event Tactics That Generated Love and Leads in 2025 Tariffs Update: Event Execs Talk Roadblocks, Best Practices and Business Impact Watch: EventTrack 2026 Research Study—The Big Takeaways