Crisp Air and Crispy Chicken: KFC Crafts the First-ever Winterized Basketball Court B-to-C Events Posted on February 6, 2023 by Kait Shea The court’s “hoops” are NBA regulation-size replicas of KFC’s iconic chicken buckets.[/caption] Embracing cold weather is a way of life for Canadians. So with a 360-degree “KFC… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Spring 2023 issue Tags:KFC, KFC Canada, outdoor activation, cause marketing, sports fans, installation, local partnerships, brand partnerships Related Articles Activation: WaMu Offers Customers Special Perks At Sponsored Venues Agenda Unveiled: The 2023 Experiential Marketing Summit in Las Vegas Generate Web Buzz Pre-event AEP Takes Pure Energy On Tour