local partnerships Archives - Event Marketer

Posts tagged with ‘local partnerships’

October 10, 2022

Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event

Influencer partnerships are fundamental to Benefit Cosmetics’ marketing strategy, so when the brand transported a group of its “Benebabes” to Hawaii for an influencer event promoting the launch of its Box O’ Powder blushes, it left no stone unturned. Nearly 60 global influencers from 18 countries were treated to four days of excursions, luaus, pool...

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January 17, 2022

How Nine Brands Painted the Town Red at Art Basel Miami Beach

On the tails of successful shows in Switzerland and China in 2021, international art fair property Art Basel wrapped the year with a bang at its Miami Beach edition, Dec. 2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. Some 60,000 people swept...

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