Tag: local partnerships
-
B-to-C EventsHow Nine Brands Painted the Town Red at Art Basel Miami Beach
On the tails of successful shows in Switzerland and China in 2021, international art fair property Art Basel wrapped the year with a bang at its Miami Beach edition, Dec. 2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. Some 60,000 people swept […]
-
B-to-C EventsHow Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City
‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. 20 to illustrate why “life is better with an ally.” Recipients were given just one hint: small cards inviting them […]
-
B-to-C EventsVisible Sets its Sights on Austin (and Taunts T-Mobile) with a Takeover, Local Partners
Building on lessons learned from a previous takeover campaign in Denver, Visible, the cheeky, all-digital phone service brand owned by Verizon, set its sights on the Austin market with a 12-week campaign involving experiential and local partnerships across the lifestyle, food, music and sports categories, as well as an activation that made its debut the […]