B-to-B Events

Inside Intel House at Fast Company Innovation Festival: AI and 5G Technologies

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Inside Intel House at Fast Company Innovation Festival: AI and 5G Technologies
First up, after check-in, was the Data Racer: AI on Wheels. This concept racecar pod, powered by Intel’s Core i9 processor, demonstrates how AI could be applied to cars on the road for safer driving. While the attendee drives around a virtual reality racetrack seen through VR goggles, an adjacent TV screen shows what’s being viewed under the headset. The AI technology learns consumers’ driving style and also responds to distracted driving (if, say, one reaches for a cellphone) by causing the driver seat to shake.

Intel is a technology brand best known for powering the PC. But a key company directive is to expand consumers’ perception of the brand far beyond that familiarity. Enter the Fast Company Innovation…

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