Seven Insights on Formulating an Esports Marketing Strategy

Game On: Seven Insights on Formulating an Esports Marketing Strategy

Game On: Seven Insights on Formulating an Esports Marketing Strategy

Thinking about about planting a flag in the esports space? You’d be smart to. Non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while newer games like Apex Legend are…
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This story appeared in the March 2019 issue

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