B-to-C Events

How Brands are Turning to Events to Engage Baby Boomers

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One Way to Target Baby Boomers? Focus on Adventure

Iconic rocker Mick Jagger is one. So are big screen hunks like Viggo Mortensen and Richard Gere. And sex symbols like Jamie Lee Curtis, Christie Brinkley, Kerry Smith and Madonna.
Yep the over-50 set…

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