The Strain 2014 Transformation Station

Network Nails the 20-Minute Power Nap

B-to-C Events
Posted on April 24, 2014 by Rachel Boucher

To promote its new series “The Strain,” a thriller based on a book trilogy and comic adaptation about a mysterious viral outbreak, FX activated The Strain Transformation Station at the South by Southwest…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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