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An Excerpt from ‘Brand Hacks’: How Brands With a Higher Mission are Ousting the Competition

B-to-C Events
Posted on December 13, 2021 by Kait Shea

Trends fade away but meaningful brand moments can last a lifetime. In “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning” (PowerHouse Books, 2021), consumer psychologist…

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This story appeared in the December 2021 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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