In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.
We look this month at custom social media with the help of Anne Driscoll, vp-business operations at leading custom social media platform provider, Ning. A custom social media channel is an online community owned by the creator and designed for a single purpose or audience. A brand can either build one from scratch or build on top of one of the many commercially available free and paid platforms. Ning is the largest of the free platforms, though it does have advanced customized features available for sale at Ning.com.