Sanpellegrino Grove 2015

Citrus in the City: Sanpellegrino’s Sampling Grove

Photo Gallery, Pop-Ups, Sampling
Posted on September 10, 2015 by Rachel Boucher

To bring its “The Life Deliziosa” campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an Italian-inspired citrus grove experience Aug. 25 and 26 in New York City. Located in Flatiron…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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