Road Test: Smart Watches and their Impact on Events

Five Predictions on How Smart Watches Will Impact Events

CEMA’s event app synched to an Apple Watch app, which gave attendees access to their personal schedules as well as push notifications.[/caption]
You’ve got one. Your neighbor can’t stop talking…


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This story appeared in the Feb/March 2016 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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