Kati Zimmerman,
Vice President, Strategic Growth
What unique offerings does your company offer clients?
At ET Global, we don’t sell square footage and hope strategy follows—we deliver an integrated model that unites strategy, creative, fabrication, logistics, project management, and execution into one solution.
Clients value that simplicity. Instead of fragmentation, they gain a partner who translates ambitious brand goals into experiences that are compelling, scalable, and executable.
In an industry that often favors complexity, we do the opposite: we streamline the path from concept to completion, protect global brand consistency, and provide clear visibility across every stage of delivery.
What program from the last 12 months are you especially proud of and why?
I’m especially proud of our partnership win with Shoals Technologies Group. It reflects the kind of work we’re targeting—future-facing, operationally complex, and aligned with industries building what’s next. Working with renewable energy companies is more than a branding exercise; it’s a strategic choice to partner with organizations driving meaningful change.
I’m equally proud of why we won. The client cited our “creativity and care (+ laughter)” and strong team alignment—validation that we showed up with not just capability, but chemistry and a genuinely collaborative experience.
How would you describe the culture at your company?
We have a firm no @$$hole policy. This is a high-pressure, cross-functional business, and the work is hard enough without friction or posturing.
Post-pandemic, we rebuilt intentionally with people who collaborate under pressure and deliver when it matters. Our best work happens when design, sales, account management, operations, and production operate as one team, not silos.
At its core, our culture is client-first, collaborative, and solutions-driven. It’s not about what happens—it’s how you step up to solve it.
How would you describe the creative process at your company?
Our creative process starts with outcomes—not just aesthetics. We begin by understanding the client’s business, audience, objectives, and operational realities before shaping ideas. Creativity without context is just expensive output.
What sets us apart is how we connect imagination to execution from the start. Strategy, design, and production work in parallel, ensuring ideas can inspire, perform, and hold up in real-world conditions.
We also believe commercial responsibility strengthens creativity. The balance of art and science—strategic thinking paired with financial stewardship—drives solutions that are both impactful and effective.
What is your company’s sustainability practice? What do you want clients to know?
Our sustainability practice is built on best in practice internal processes backed by accountability and verification. ET Global maintains a structured framework that includes third-party ratings, formal certifications, and greenhouse gas accounting aligned with the GHG Protocol, along with commitments toward science-based targets.
We measure what matters. Our EcoVadis rating, CDP disclosure, ISO certifications, and third-party validation reflect our focus on credible, data-backed reporting.
Operationally, sustainability is embedded in the work—modular systems, lightweight materials, and high rates of reuse, refurbishment, and recyclability.
What clients should know is simple: sustainability must be measurable and visible. If it only lives in messaging, it isn’t a practice.
What are the biggest opportunities for event marketers across the spectrum of fabrication and events?
The greatest opportunity lies in aligning every investment to measurable ROI and strategic impact. As companies scrutinize both spend and opportunity cost, event programs must deliver targeted, audience-specific engagement that drives real outcomes—from meaningful product interaction to qualified pipeline generation.
The future of events isn’t just more data, it’s more human. AI is rapidly transforming how we plan, optimize, and measure, but its value comes when it serves the experience, not replaces it. AI is knowledge; humans are wisdom. The brands that understand that distinction will win.
When you pair AI-driven intelligence with human intuition and emotional connection, you create experiences that not only perform on paper but resonate in the room. That’s how you meet the increasing pressure for proof—delivering ROI, strategic alignment, and measurable impact without sacrificing authenticity.
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