Partner Content Archives - Event Marketer

Partner Content

October 4, 2022

Engaging Along the Customer Journey: Why a Digital Foundation Matters

Fully integrated campaigns are the way of the future, and those that are too focused on developing dual paths as part of a “hybrid” strategy are losing sight of the big picture. In the new “Experiential Commerce” model, digital is the foundation that unlocks access to audiences and extends campaigns into a variety of touch...

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August 30, 2022

Five Tips for Using Social Media to Build a First-party Database

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. “Not enough brands have put significant thought into the role social media plays within their entire...

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