Partner Content Archives - Page 2 of 25 - Event Marketer

Partner Content Archives - Page 2 of 25 - Event Marketer

Partner Content

August 30, 2022

Five Tips for Using Social Media to Build a First-party Database

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. “Not enough brands have put significant thought into the role social media plays within their entire...

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July 4, 2022

Consumer Attitude vs. Behavior: How to Measure True Value

There are any number of actions a consumer can take along the customer journey from awareness to purchase, and by imagining each of them as a stepping stone toward a transaction—a valuable exchange of a good piece of data—you’ll fast-track your brand beyond an integrated approach and into the realm of Experiential Commerce. “Behaviors are...

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June 24, 2022

The 21 New Rules of Post-pandemic Experience Design

The fundamental changes that will forever disrupt the industry’s event design practices—and why they’re good for business To say that the event industry has taken a good long look in the mirror in the wake of the pandemic is an understatement. Most event marketers have used the challenges of the past two and half years...

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