CAMPAIGN: TGL at SoFi Center – Palm Beach Gardens, FL
CLIENT: TMRW and Pure Project Management
FABRICATOR: Pinpoint
Golf, Reimagined. Broadcast-Ready. Built to Perform.
TGL, presented by SoFi, is redefining the future of golf by combining technology, team competition, and prime-time entertainment into a first-of-its-kind league. Founded by TMRW Sports in partnership with the PGA TOUR, the inaugural season launched inside the purpose-built SoFi Center and aired live on ESPN. Every detail needed to feel bold, modern, and built for the spotlight.
Enter Pinpoint.
Pinpoint was selected to help bring TGL’s physical brand to life through large-scale fabrication, branded environmental graphics, and venue-wide installations designed to energize fans while delivering a polished broadcast experience. At the center stands a one-of-a-kind Golf Club Hero Wall crafted from 1,600 custom golf club heads, dimensional signage, and sculptural branding elements that is one of SoFi Center’s defining visual features.
Throughout SoFi Center, Pinpoint extended TGL’s identity across key fan and player touchpoints with immersive branding that blended durability, flexibility, and visual impact:
- A 170-foot by 20-foot lobby wall wrap creating an unforgettable first impression.
- A bold 7-foot TGL logo installed along the player walk for dramatic athlete entrances.
- Interchangeable illuminated team logo signage for owner’s boxes and player zones.
- Dimensional SoFi Center logos and architectural pinstriping throughout the venue.
- Large-format graphics and branded signage across entries, circulation spaces, and gathering areas.
The Result? A Venue Built for Broadcast and Live Fan Experience.
From first arrival to every televised shot, SoFi Center delivered a branded environment worthy of a league built to change the game.
See more at: https://experiencepinpoint.com/tgl/
About Pinpoint
Pinpoint is a full-service in-house creative fabrication and production company specializing in sports venues, fan activations, branded environments, and live event experiences that move audiences and elevate brands.
TESTIMONIAL
“Pinpoint partnered with our team at TMRW Sports to successfully deliver SoFi Center’s “SoFi Circle” for its inaugural season in 2025. Through the great work they delivered, we continued our partnership to deliver the newly built Mike’s Hard Lemonade Bar, delivered at the start of season 2, an elevated space for fans during TGL matches and out-of-season private events.” —Ryan Elliott, Director, Venues & Construction TMRW
Built to Perform!
Steve Gentile
