2026 Fab 50: ColorCraft Case Study

Posted on June 18, 2026 by Event Marketer

CAMPAIGN: PGA Show 2026
CLIENT: Sun Day Red
FABRICATOR: ColorCraft

Crafting Sun Day Red’s Impactful PGA Show Debut

When Sun Day Red came to ColorCraft, the brief was clear: introduce Tiger Woods’ premium apparel brand to the global golf industry on the biggest stage in the sport, and do it in a way that matched the confidence and precision the brand represents.

The 2026 PGA Show was the moment. ColorCraft designed and fabricated a 50’ x 40’ custom rental exhibit that made an immediate statement from across the show floor. A floor-to-ceiling hero wall featuring a full-body image of Tiger Woods anchored the exterior, commanding attention from every approach and setting the tone for everything inside.

Above the exhibit, parallel LED ribbon lines ran the full length of the canopy structure, creating a bold architectural signature visible from well beyond the booth footprint. Bold color blocking in Sun Day Red’s signature red and black palette reinforced brand identity at scale, while the illuminated tiger logo on the upper fascia served as a landmark within the hall.

Inside, visitors were immersed in a premium retail experience. Warm wood finishes, integrated lighting, and carefully curated product displays brought the feel of a flagship store to the show floor, with dedicated footwear and apparel areas merchandised to the standards the brand demands. It was also the setting for one of the show’s most talked-about product debuts, as Sun Day Red chose the space to publicly introduce the Presidio, their first spikeless performance shoe, which drew considerable attention from buyers and media throughout the event.

Comfortable seating areas supported business conversations with buyers, media, and partners throughout the show, while open sightlines kept the environment feeling spacious and easy to navigate.

Engineered as a flexible custom rental solution, the exhibit gave Sun Day Red the look and feel of a fully custom build while maintaining the efficiency a growing brand needs across a multi-show program. ColorCraft managed the full scope from concept through on-site execution, allowing the Sun Day Red team to stay focused on the conversations happening inside.

The result was a brand debut that felt as deliberate and polished as the product itself.

TESTIMONIAL

Projects like this don’t come together without a lot of collaboration, both with the client and across our own teams. Sun Day Red trusted us with a big moment, and that’s not something we take lightly. We’re really proud of what we delivered together.” -Davis Hughes