The 2014 Event Measurement Report: All the Content You Missed, Right Here

What was once a discipline based on anecdotes, gut feelings and a stack of post-show paper surveys has grown up to become one of the most sophisticated tracking methodologies in the marketing mix. We’re talking about event measurement, of course, and we’re exploring it from every angle with a master’s course in what to measure, how to measure and how to make it fun for attendees. Check out all of the content from this special report in one shareable package, below.

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