Nine Tips for Deploying a Measurable Viral Content Strategy B-to-C Events, B-to-B Events Posted on May 9, 2014 by Jessica Heasley In this series on measurement, we offer case studies, expert insights, fresh tips and new tools to help you measure events,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Menu-Inspired Photo Ops Keep Influencers Sharing at McDonald’s Coachella Event Otter Pops Combines its Classic Flavor Ice Brand with the Modern Tiny House Trend Six Strategies for Transforming Live Event Campaigns into Digital Experiences How Five Brands Used Experiential Lounges to Engage SXSW 2023 Attendees