event marketing Archives - Page 4 of 41 - Event Marketer

Posts tagged with ‘event marketing’

October 30, 2017

State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference

State Farm returned this year to the music festival and concert circuit once again with its #HereToHelp Lounge but this time with a new platform, NeighborhoodOfGood.com, an engagement tool that encourages attendees to volunteer in their communities. The brand’s #HereToHelp activations at Austin City Limits, Bonnaroo, Lost Lakes and other festivals include a help desk...

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October 30, 2017

Kickstart Your Networking Event With These Fresh Venue Selection Tips

Whether you are a professional planner looking to infuse creativity into a corporate mixer, a startup company looking to “rub shoulders” with potential investors, or an entrepreneur pitching prospective partners, selecting a venue that will set you on the path to networking success is often the first and one of the most important elements in...

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October 24, 2017

Fans of Amazon Prime Video’s “The Tick” Engage With a Sassy AI-Powered Watercraft at New York Comic-Con

Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the hero universe at New York Comic-Con (Oct. 5-8) with a larger-than-life activation that promoted its new series “The Tick.”  The experience gave fans the chance to step into and interact with a life-sized replica of Dangerboat, the sassy, artificial intelligence-powered...

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October 20, 2017

50 Million Impressions: Five Ways Freeform Made an Impact at Comic-Con

Racking up more than 50 million organic impressions on its platforms and earning the number three spot on social media for one of its shows at New York Comic-Con, Freeform, the Disney-owned network formerly known as ABC Family, was on to a winning strategy. Freeform’s activation, located on a high-traffic corner directly across the street...

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