event marketing Archives - Page 5 of 96 - Event Marketer

Posts tagged with ‘event marketing’

December 28, 2018

Exclusive by Design: How Hospitality Experiences Drive Brand Loyalty

Insights from Citi, Grant Thornton, Under Armour and TE Connectivity There was a time not so long ago when hospitality experiences were nothing to write home about. The setup, usually part of a sports sponsorship, generally included a few beers and bites under a sad white tent, and when the game ended, so did the brand...

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December 27, 2018

Three Insights on Activating at Art Basel without a ‘VIP’ Experience

Between the world class art and parties, standing out at Art Basel is a tall order. For Marriott’s Tribute Portfolio, introducing consumers in the Miami Beach market to its independent hotels across the world, including its Royal Palm South Beach Miami property, required a dose of color and characters—something the brand is known for. Teaming...

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December 26, 2018

Year in Review: The Top Experiential Trends and Strategies of 2018

Following several heavy tech years in experiential marketing, 2018 served up a rich design story. Creatives flexed their muscles to better integrate technology into design. And while in years past, marketers would check “photo activation” off the list of mainstay touchpoints in events, this year, more so than any other year, events in their entireties...

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December 24, 2018

Six Holiday Experiences That Proved it’s the Most Wonderful Time of the Year

Few things shine brighter than the creative campaigns dreamed up by event marketers during the holidays. From playful pop-ups to eye-catching installations to imaginative window displays to digital engagements, brands go all-in to connect with consumers amid the busiest shopping season of the year. This year was no exception, with all manner of brands coming...

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December 21, 2018

People’s Choice: Inside EM’s 10 Most-Read Stories of 2018

As the year comes to an end and we look ahead to the topics and trends the industry will embrace in 2019, we offer a look back at EM’s top 10 stories of the year—the winning programs and standout strategies that will, no doubt, inspire event marketers in the months to come. Many pop culture...

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