Posts tagged with ‘event marketing’
Photo Tour: Audi Russia Transforms an Auto Launch into a Three-act Circus
Automotive launch events are designed to dazzle audience members, often taking the shape of a stage presentation and flashy reveal moment, but Audi Russia flipped the standard format on its head to introduce its new compact SUV, the Q3. Straying from the typically buttoned-up auto launch, the brand transformed its event into a three-act circus,...
Fab 50 2019: Recognizing the Industry’s Top Exhibit Builders
Our Annual Editorial Listing of the Industry’s Top Builders We call them fabricators, but really, they’re chief structural problem solvers. This year, they suspended a grassy meadow 40 feet in the air, created a paper shredder photo op attendees could climb into and figured out how to fashion exhibit walls made of suspended fabric...
Fresh Takes on the Convention Scene: Four Events with Unique Approaches
Fan conventions are one of the oldest event types, dating back to the 1930s. Traditionally, they have revolved around pop culture topics, like movies, television, books, or genres like anime or science fiction. High-profile fan conventions like San Diego Comic-Con and Lucca Comics and Games attract hundreds of thousands of attendees each year. But a...
Toilet Paper and Toothbrushes: Personal Care Brand Activations Get Real
Advertising campaigns for personal care brands, especially the ones consumers use behind closed doors, often focus on helping consumers hide an issue rather than confront it. But a collection of brands this year capitalized on relatability—and an event program—to create irreverent, funny and honest campaigns that confidently told consumers in person: We get you, and others...