event marketing Archives - Page 7 of 101 - Event Marketer

Posts tagged with ‘event marketing’

January 15, 2019

With Sponsor Verizon, WIRED’s Holiday Pop-up Store Celebrates its Fifteenth Year

WIRED magazine celebrated its 15th season of activating a pop-up retail experience showcasing the “must have, new, now and next” technology products for the holiday season. Open Dec. 13-22, consumers were invited to meander and shop a 2,600-square-foot space at Brookfield Place shopping center in Lower Manhattan, curated in partnership with the magazine’s editorial staff...

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January 11, 2019

Nike’s Retail Experience Combines Digital Features With Personalized Service

Nike opened its flagship, New York City retail experience mid-November with a promise of delivering a futuristic digital shopping experience in store that’s as seamless as making purchases online via the Nike app. So, to get a glimpse of what Nike is offering consumers, EM braved below-freezing temperatures and trekked to Fifth Avenue and 52nd...

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January 10, 2019

Q1 Huddle: Inspiring Insights from the 2018 Dream Team

We’re building our new Dream Team—now accepting nominations for our fourth-annual recognition initiative focused on b-to-b event marketers In our conversations with the 2018 Dream Team members, we identified several priorities that leading b-to-b marketers share in creating attractive and dynamic event experiences for their respective audiences. Among them: Being laser-focused on customers, innovating in...

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