event marketing Archives - Page 8 of 115 - Event Marketer

Posts tagged with ‘event marketing’

April 10, 2019

How Chevy is Making a Difference Among Girls with its Soccer Sponsorship

Sponsorships connect brands to consumer passion points, but they can also open doors to help brands make a real difference in the lives of fans. Chevrolet recently wrapped a fifth season of its GoalKeepers campaign, a program built with the Women’s Sports Foundation surrounding the brand’s Manchester United sponsorship in the U.K. The goal of...

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April 8, 2019

Stunts: Taco Bell Canada Fans Trade a Drive-Thru for a Slide-Thru on the Slopes

Taco Bell is known for creating clever activations for its enthusiastic millennial and Gen Z fan base. It has held an exclusive dinner in its top-secret test kitchen, hosted Airbnb sleepovers in its restaurants and, recently, it erected a billboard that literally dispensed piping hot nacho cheese. Taco Bell’s latest stunt lives up to its...

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