Kait Shea

Author archive for Kait Shea

March 13, 2017

SXSW 2017 Part One: Five Can’t-Miss Activations

It’s mid-March in Austin, and that can only mean one thing: the South By Southwest festivals and conferences are back (this year March 10-19), bringing insights on the interactive, film and music industries to the Lone Star State. EM is on the ground scouting out unique activations, taking notes on brand takeovers and eating our weight...

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March 13, 2017

EventTech 411: Wearable Smart Badges

From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of new and cutting-edge event technologies. In this installation, we take a look at the burgeoning smart badge market. As wearable technology continues to advance, a growing number of event marketers are...

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March 7, 2017

Venue Inspiration: Inside Five Unique Activation Settings

Most of the industry’s events take place within a handful of venue settings—places like convention centers, sports arenas and pop-up stores. But every now and then a brand throws its attendees for a loop by selecting an offbeat location that turns the standard activation on its head. If you’re looking for fresh ways to energize...

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February 28, 2017

EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement

Video game developer EA Sports kicked its Super Bowl sponsorship into high gear this year with gaming tournaments, performances by top musicians and its biggest activation footprint to date. The highlight of the brand’s on-site presence was the inaugural EA Sports Bowl, held Feb. 3 in Houston at Club Nomadic, a 60,000-square-foot pop-up nightclub. The...

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