Kait Shea

Author archive for Kait Shea

November 9, 2017

MorningStar Farms Hits Retailers and Breweries on the Grill It to Believe It Tour

According to Nielsen, 75 percent of Americans are open to eating vegetable-based foods, while one-third actively strive to reduce meat eating altogether. That’s good news for MorningStar Farms, the number one veggie burger brand in the category. To take advantage of consumers’ shifting perspective on veggie-based fare, the brand activated the nationwide Grill It to...

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October 24, 2017

Fans of Amazon Prime Video’s “The Tick” Engage With a Sassy AI-Powered Watercraft at New York Comic-Con

Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the hero universe at New York Comic-Con (Oct. 5-8) with a larger-than-life activation that promoted its new series “The Tick.”  The experience gave fans the chance to step into and interact with a life-sized replica of Dangerboat, the sassy, artificial intelligence-powered...

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October 19, 2017

We Have Liftoff: Eight Ways to Master a Launch Event

Ask almost any event marketer which event type is most challenging to execute and you’ll often find product launches at the top of the list. The struggle is real when it comes to creating an experience that accurately illustrates the benefits of the new product, aligns with the brand’s broader ethos and inspires attendees to...

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